“What's going on here?”

“Please invite your colleagues and friends to see
our Death of Leadership videos and reports”

What you're seeing here is one small example of modern web marketing in action.

Hey, tell a friend forms have been around since the early 1990s, so they're nothing new. But there's more going on here than meets the eye ... (you'll learn more about that in a minute)


In certain cases (certainly not all), these forms can work better if you give a little incentive or "ethical bribe" for using them.

Anyway, this is really "old school marketing" so nothing earth-shattering here. (The new way would be much more powerful, but we're getting ahead of ourselves ...)

All you have to do is log in to any of the email accounts listed in the drop down menu, or if you use Outlook or Thunderbird, just click on the link below the "Next" button.

We'll then send the friends you choose (you have total control), a very generic email saying that you are recommending they visit deathofleadership.com.

Then click the 'Next' button. That's it.

Thanks in advance!
Jacqueline Moore and Steven Sonsino

PS If you don't want to invite your friends at this time we totally understand. Scroll down to the bottom of the page where there's a link that says 'No thanks'. Click on this to go to the next step.